It's important to remember that our mission here is to provide a product or service that can gain a competitive advantage over the competition, but you still want to make a profit margin.

This can be daunting; In order to ensure profits, you may set prices too high and scare off potential customers. So why not choose a lower price? Well, you could seriously hurt your profits and turnover. Or, at best, you'll attract the wrong customers.

Indeed, there are many things to consider.

But a common pricing strategy is to conduct competitive pricing analysis. This is an effective way to select prices used by businesses in all industries.

Pricing your products according to the competition is not only a good starting point, but it can also help you differentiate your brand while maintaining or even leveraging market share.

This is particularly important for retail businesses. They need another way to differentiate their products to attract customers because they are all selling the same product.

However, competitive pricing analysis is not just about the market, taking notes, and pricing. Competitive pricing analysis requires a lot of time and research to be carried out effectively.

In this guide, we'll look at competitive pricing analysis and explore how to beat your competitors and use this strategy as a competitive advantage.

Redispersible polymer powder is a key additive that influences the performance of thick-bed gypsum self-leveling mortar. This study examined the effects of redispersible polymer powder on the physical and mechanical properties of thick-bed gypsum-based self-leveling mortars. Microscopic analysis revealed the mechanism by which redispersible polymer powder improves the mechanical properties of gypsum-based self-leveling mortars, demonstrating the significant role of redispersible polymer powder in gypsum-based self-leveling mortars.

Redispersible polymer powder is a widely used organic binder that improves the performance of gypsum-based building materials. Experiments revealed that the initial fluidity of thick-bed gypsum-based self-leveling mortars first increases and then decreases with increasing polymer powder content. This is because the polymer powder has a certain viscosity when dissolved in water. At low polymer powder content, the increased viscosity enhances the slurry's ability to suspend fillers, facilitating fluidity. As the polymer powder content continues to increase, the increased viscosity leads to a decrease in fluidity. The polymer powder content has little effect on the 20-minute fluidity of the mortar.

As an organic binder, glue powder develops strength through evaporation of water from the slurry, forming a film and achieving bond strength. When the water evaporates from gypsum-based self-leveling mortar in its absolute dry state, the glue powder forms a continuous film, resulting in excellent bonding strength. The absolute dry strength of gypsum-based self-leveling mortar increases with increasing glue powder content.

Gypsum-based self-leveling mortar without glue powder contains numerous rod-shaped and columnar dihydrate gypsum crystals and irregular fillers. The staggered overlapping of dihydrate gypsum crystals and between dihydrate gypsum crystals and fillers creates strength in gypsum-based self-leveling mortars through irregular and dense packing. When redispersible latex powder is added to gypsum-based self-leveling mortars, the rubber powder forms filamentous connections within the mortar, creating organic bridges between the dihydrate gypsum crystals and fillers, and between crystals. An organic film forms on the dihydrate gypsum crystals, wrapping and connecting the overlapping areas between the dihydrate gypsum crystals. This increases the cohesion and adhesion of the mortar, enhancing its strength. The rubber powder has film-forming properties in the mortar, which can improve the cohesion and bond strength of the dry mortar. The film formed between the dihydrate gypsum crystals and fillers effectively bonds the dihydrate gypsum crystals and fillers, enhancing the cohesion between the dihydrate gypsum crystals and fillers, and thus improving the bond strength of the gypsum-based self-leveling mortar on a macro scale.

Hongsheng redispersible latex powder products can improve the bending and flexural strength of mortar, improve the bonding strength and cohesion of mortar, improve the impact resistance, durability, and wear resistance of mortar, improve the weather resistance and freeze-thaw resistance of mortar, prevent mortar cracking, increase the hydrophobicity of mortar, reduce water absorption, and improve the construction and workability of mortar. We have a complete range of products, please call us for consultation.